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Industry structure: Advertising revenues, markets and ownership

Advertising revenues, populations and operators of commercial television services in metropolitan and aggregated regional markets

Next update to be advised

2005/06 | 2004/05 | 2003/04 | 2002/03 | 2001/02 | 2000/01 | 1999/00

In total, there were 23 separate commercial television markets in Australia in 2005/06, and 54 individual commercial television stations as of June 2006.

The five metropolitan markets account for a disproportionate share of television advertising revenues. For example, although those five markets accounted for only 64 per cent of the total national population, during 2005/06 they attracted 77 per cent of all television advertising revenues. Consequently, television advertising revenues per capita in metropolitan markets in aggregate were almost double those generated in the regional markets in aggregate.

2005/06: Markets and ownership as of June 2006

	Ad. revenues ($m)	Population (’000s)	Ad. revenue per capita ($)	Ownership¹ based on network affiliation
	Ad. revenues ($m)	Population (’000s)	Ad. revenue per capita ($)	Seven	Nine	Ten
Metropolitan markets (5 markets and 15 stations)
Sydney	1,023	4,335	236	SEV	PBL	TEN
Melbourne	772	4,078	189	SEV	PBL	TEN
Brisbane	453	2,617	173	SEV	PBL	TEN
Perth	276	1,612	171	SEV	STV	TEN
Adelaide	222	1,318	168	SEV	SCB	TEN
Total metropolitan	2,746	13,960	197²
Aggregated regional markets (5 markets and 15 stations)
Northern NSW	179	1,907	94	PRT	SOT	SCB
Queensland	175	1,523	115	SEV	WIN	SCB
Southern NSW	152	1,333	114	PRT	WIN	SCB
Victoria	141	1,094	129	PRT	WIN	SCB
Tasmania	55	491	112	SCB	WIN	SCB
Total aggregrated regional	702	6,348	111²
Other regional markets (13 markets and 24 stations)³
Total other regional	105	1,442	73
All markets	3,553	21,750	163

Source: Australian Communications and Media Authority (ACMA), ACNielsen, ATR Australia and Global Media Analysis.

Notes:
	1. KEY TO OWNERS
	Listed companies		Unlisted companies
	PRT	Prime Television Ltd	IMP	Imparja Television Pty Ltd
	PBL	Publishing & Broadcasting Limited	WIN	Win Television Pty Ltd
	SEV	Seven Network Limited
	SCB	Southern Cross Broadcasting (Australia) Limited
	SOT	SP Telemedia Pty Ltd
	STV	Sunraysia Television Limited
	TEN	The Ten Group Limited
	2. Average five-market total.
	3. The owners of these 24 stations were WIN (8.5), SCB (7); PRT (6.5); PBL (1) and IMP (1).

2004/05: Markets and ownership as of June 2005

	Ad. revenues ($m)	Population (’000s)	Ad. revenue per capita ($)	Ownership¹ based on network affiliation
	Ad. revenues ($m)	Population (’000s)	Ad. revenue per capita ($)	Seven	Nine	Ten
Metropolitan markets (5 markets and 15 stations)
Sydney	1,016	4,320	235	SEV	PBL	TEN
Melbourne	798	4,050	197	SEV	PBL	TEN
Brisbane	458	2,566	178	SEV	PBL	TEN
Perth	282	1,571	180	SEV	STV	TEN
Adelaide	226	1,312	172	SEV	SCB	TEN
Total metropolitan	2,780	13,819	201²
Aggregated regional markets (5 markets and 15 stations)
Northern NSW	178	1,893	94	PRT	SOT	SCB
Queensland	166	1,489	111	SEV	WIN	SCB
Southern NSW	149	1,333	112	PRT	WIN	SCB
Victoria	139	1,086	128	PRT	WIN	SCB
Tasmania	52	486	107	SCB	WIN	SCB
Total aggregrated regional	684	6,287	109²
Other regional markets (13 markets and 24 stations)
Total other regional	98	1,442	68
All markets	3,562	21,548	165

Source: Australian Communications and Media Authority (ACMA, formerly the Australian Broadcasting Authority), ACNielsen, ATR Australia and Global Media Analysis.

Notes:
	1. KEY TO OWNERS
	Listed companies		Unlisted companies
	PRT	Prime Television Ltd	IMP	Imparja Television Pty Ltd
	PBL	Publishing & Broadcasting Limited	WIN	Win Television Pty Ltd
	SEV	Seven Network Limited
	SCB	Southern Cross Broadcasting (Australia) Limited
	SOT	SP Telemedia Pty Ltd
	STV	Sunraysia Television Limited
	TEN	The Ten Group Limited
	2. Average five-market total.

2003/04: Markets and ownership as of June 2004

	Ad. revenues ($m)	Population (’000s)	Ad. revenue per capita ($)	Ownership¹ based on network affiliation
	Ad. revenues ($m)	Population (’000s)	Ad. revenue per capita ($)	Seven	Nine	Ten
Metropolitan markets (5 markets and 15 stations)
Sydney	926	4,310	215	SEV	PBL	TEN
Melbourne	744	4,009	186	SEV	PBL	TEN
Brisbane	414	2,482	167	SEV	PBL	TEN
Perth	261	1,546	169	SEV	STV	TEN
Adelaide	205	1,309	157	SEV	SCB	TEN
Total metropolitan	2,550	13,656	187²
Aggregated regional markets including Tasmania (5 markets and 15 stations)
Northern NSW	165	1,870	88	PRT	SOT³	SCB
Queensland	154	1,457	106	SEV	WIN	SCB
Southern NSW	140	1,333	105	PRT	WIN	SCB
Victoria	131	1,084	121	PRT	WIN	SCB
Tasmania	50	477	105	SCB	WIN	SCB
Total aggregrated regional	640	6,221	103²
Other regional markets (13 markets and 22 stations)
Total other regional	99	1,445	69
All markets	3,289	21,322	154

Source: Australian Communications and Media Authority (ACMA, formerly the Australian Broadcasting Authority), ACNielsen, ATR Australia and Global Media Analysis.

Notes:
	1. KEY TO OWNERS
	Listed companies		Unlisted companies
	PRT	Prime Television Ltd	IMP	Imparja Television Pty Ltd
	PBL	Publishing & Broadcasting Limited	WIN	Win Television Pty Ltd
	SEV	Seven Network Limited
	SCB	Southern Cross Broadcasting (Australia) Limited
	SOT	SP Telemedia Pty Ltd
	STV	Sunraysia Television Limited
	TEN	The Ten Group Limited
	2. Average five-market total.
	3. In April 2004, WSP announced it intended to sell its regional television interests, NBN Limited, to a listed associated company, SP Telecommunications Limited (SOT).

2002/03: Markets and ownership as of June 2003

	Ad. revenues ($m)	Population (’000s)	Ad. revenue per capita ($)	Ownership¹ based on network affiliation
	Ad. revenues ($m)	Population (’000s)	Ad. revenue per capita ($)	Seven	Nine	Ten
Metropolitan markets (5 markets and 15 stations)
Sydney	820	4,290	191	SEV	PBL	TEN
Melbourne	669	3,969	169	SEV	PBL	TEN
Brisbane	364	2,434	150	SEV	PBL	TEN
Perth	235	1,533	153	SEV	STV	TEN
Adelaide	180	1,304	138	SEV	SCB	TEN
Total metropolitan	2,268	13,530	168²
Aggregated regional markets (5 markets and 14 stations)
Northern NSW	150	1,849	81	PRT	WSP	SCB
Queensland	136	1,440	94	SEV	WIN	SCB
Southern NSW	124	1,369	91	PRT	WIN	SCB
Victoria	119	1,078	110	PRT	WIN	SCB
Tasmania	46	477	96	SCB	WIN	SCB
Total aggregated regional	575	6,213	93²
Other regional markets (14 markets and 19 stations)
Total other regional	91	1,438	63
All markets	2,934	21,181	139

Source: Australian Communications and Media Authority (ACMA, formerly the Australian Broadcasting Authority), ACNielsen, ATR Australia and Global Media Analysis.

Notes:
	1. KEY TO OWNERS
	Listed companies		Unlisted companies
	PRT	Prime Television Ltd	WIN	Win Television Pty Ltd
	PBL	Publishing & Broadcasting Limited
	SEV	Seven Network Limited
	SCB	Southern Cross Broadcasting (Australia) Limited
	STV	Sunraysia Television Limited
	TEN	The Ten Group Limited
	WSP	Washington H Soul Pattinson Limited
	2. Average five-market total.

2001/02: Markets and ownership as of June 2002

	Ad. revenues ($m)	Population (’000s)	Ad. revenue per capita ($)	Ownership¹ based on network affiliation
	Ad. revenues ($m)	Population (’000s)	Ad. revenue per capita ($)	Seven	Nine	Ten
Metropolitan markets (5 markets and 15 stations)
Sydney	784	4,219	186	SEV	PBL	TEN
Melbourne	642	3,922	164	SEV	PBL	TEN
Brisbane	340	2,366	144	SEV	PBL	TEN
Perth	217	1,505	144	SEV	STV	TEN
Adelaide	166	1,273	130	SEV	SCB	TEN
Total metropolitan	2,149	13,285	162²
Aggregated regional markets (5 markets and 14 stations)
Northern NSW	141	1,757	80	PRT	WSP	SCB
Queensland	128	1,385	92	SEV	WIN	SCB
Southern NSW	117	1,263	93	PRT	WIN	SCB
Victoria	86	1,046	82	PRT	WIN	SCB
Tasmania	44	469	94	SCB	WIN	SCB
Total aggregated regional	516	5,920	87²
Other regional markets (14 markets and 19 stations)
Total other regional	84	1,413	59
All markets	2,749	20,618	133

Source: Australian Communications and Media Authority (ACMA, formerly the Australian Broadcasting Authority), ACNielsen, ATR Australia and Global Media Analysis.

Notes:
	1. KEY TO OWNERS
	Listed companies		Unlisted companies
	PRT	Prime Television Ltd	WIN	Win Television Pty Ltd
	PBL	Publishing & Broadcasting Limited
	SEV	Seven Network Limited
	SCB	Southern Cross Broadcasting (Australia) Limited
	STV	Sunraysia Television Limited
	TEN	The Ten Group Limited
	WSP	Washington H Soul Pattinson Limited
	2. Average five-market total.

2000/01: Markets and ownership as of June 2001

	Ad. revenues ($m)	Population (’000s)	Ad. revenue per capita ($)	Ownership¹ based on network affiliation
	Ad. revenues ($m)	Population (’000s)	Ad. revenue per capita ($)	Seven	Nine	Ten
Metropolitan markets (5 markets and 15 stations)
Sydney	841	4,174	201	SEV	PBL	TEN
Melbourne	677	3,862	175	SEV	PBL	TEN
Brisbane	354	2,318	153	SEV	PBL	TEN
Perth	225	1,489	151	SEV	STV	TEN
Adelaide	175	1,268	138	SEV	SCB	TEN
Total metropolitan	2,272	13,111	173²
Aggregated regional markets (5 markets and 14 stations)
Northern NSW	139	1,742	80	PRT	WSP	SCB
Queensland	132	1,367	97	SEV	WIN	SCB
Southern NSW	117	1,261	93	PRT	WIN	SCB
Victoria	90	1,046	86	PRT	WIN	SCB
Tasmania	45	469	96	SCB	WIN	SCB
Total aggregated regional	523	5,885	89²
Other regional markets (14 markets and 19 stations)
Total other regional	93	1,411	66
All markets	2,888	20,407	142

Source: Australian Communications and Media Authority (ACMA, formerly the Australian Broadcasting Authority), ACNielsen, ATR Australia and Global Media Analysis.

Notes:
	1. KEY TO OWNERS
	Listed companies		Unlisted companies
	PRT	Prime Television Ltd	WIN	Win Television Pty Ltd
	PBL	Publishing & Broadcasting Limited
	SEV	Seven Network Limited
	SCB	Southern Cross Broadcasting (Australia) Limited
	STV	Sunraysia Television Limited
	TEN	The Ten Group Limited
	WSP	Washington H Soul Pattinson Limited
	2. Average five-market total.

1999/00: Markets and ownership as of June 2000

	Ad. revenues ($m)	Population (’000s)	Ad. revenue per capita ($)	Ownership¹ based on network affiliation
	Ad. revenues ($m)	Population (’000s)	Ad. revenue per capita ($)	Seven	Nine	Ten
Metropolitan markets (5 markets and 15 stations)
Sydney	791	4,097	193	SEV	PBL	TEN
Melbourne	665	3,777	176	SEV	PBL	TEN
Brisbane	346	2,261	153	SEV	PBL	TEN
Perth	231	1,464	158	SEV	STV	TEN
Adelaide	173	1,258	138	SEV	SCB	TEN
Total metropolitan	2,206	12,857	172²
Aggregated regional markets (5 markets and 14 stations)
Northern NSW	136	1,713	79	PRT	WSP	SCB
Queensland	132	1,360	97	SEV	WIN	SCB
Southern NSW	116	1,253	93	PRT	WIN	SCB
Victoria	91	1,047	87	PRT	WIN	SCB
Tasmania	est. 44	470	94	SCB	WIN	SCB
Total aggregated regional	519	5,843	89²
Other regional markets (14 markets and 19 stations)
Total other regional	96	est. 1,200	80
All markets	2,821	19,990	142

Source: Australian Communications and Media Authority (ACMA, formerly the Australian Broadcasting Authority), ACNielsen and Global Media Analysis.

Notes:
	1. KEY TO OWNERS
	Listed companies		Unlisted companies
	PRT	Prime Television Ltd	WIN	Win Television Pty Ltd
	PBL	Publishing & Broadcasting Limited
	SEV	Seven Network Limited
	SCB	Southern Cross Broadcasting (Australia) Limited
	STV	Sunraysia Television Limited
	TEN	The Ten Group Limited
	WSP	Washington H Soul Pattinson Limited
	2. Average five-market total.